“Less Traffic Equals Smarter Working”

Posted by chdot on October 7, 2009

less traffic
Sustainable Transport campaigners Transform Scotland today issued a new briefing paper – Less Traffic: How Scotland would benefit from Road Traffic Reduction.

The 8 page document (“supported by BT Scotland”) mentions cycling twelve times! It contains solid arguments for traffic reduction with Public Transport and car sharing (and cycling) as key elements. But it’s not just ‘save the planet’ rhetoric.

There’s a clear case in conventional economic terms – “It is a myth that economic growth must result in increased travel, and that measures to reduce traffic would therefore undermine economic development”.

Paul Tetlaw, Chair of Transform Scotland, said:  “Road traffic reduction is the most vital component of a sustainable transport strategy. Without policies, programmes and projects to cut traffic levels, there is little or no prospect of achieving crucial targets for reducing climate change emissions or creating a productive and just society.

“Transform Scotland is delighted to be working with organisations such as BT Scotland to evidence the vast financial and time savings offered by interventions such conferencing – audio, video and teleprescencing. Not only do these enable organisations from all sectors to reduce their need to travel, but they also generate massive productivity benefits.

“The most efficient use of the road network is through increasing car occupancy. Car sharing and car clubs have proven to be very successful at achieving an increase in car occupancy both here in Scotland as well as throughout Europe. And at the same time as increasing occupancy, they have also reduced car usage. If we increased car occupancy by 50%, we would see one third less traffic on the roads.

In support of this Transform quotes “A small rise in car occupancy can have a significant impact – raising occupancy by just 10% (to an average of 1.74) would reduce traffic on our roads by 9%. And an occupancy increase of 50% would result in a 33% drop in traffic”. Source.

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